Does smell preference depend on culture?
While some smells are universally perceived in similar ways (e.g., the smell of rotting food is generally unpleasant), many other scents are experienced and interpreted through the lens of cultural background and upbringing. Here are some ways in which culture can influence smell preference:
According to research led by the Karolinska Institute in Sweden and the University of Oxford, the smell of vanilla is considered the most universally loved scent. This study involved participants from diverse cultural backgrounds, including urban and rural areas, to assess their reactions to various smells. The findings suggested that vanilla was consistently rated as pleasant across different cultures and environments.
Scientists have revealed the world’s most universally-loved smell
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