Cars for loyalty
In a heartwarming display of corporate appreciation and commitment to employee loyalty, two Chennai-based IT companies have recently redefined the concept of staff bonuses. Following the stunning gesture by software-as-a-service (SaaS) firm Kissflow Inc, which gifted five of its senior executives luxury BMW cars, another IT powerhouse, Ideas2IT, decided to similarly acknowledge the dedication of its workforce by handing over 100 Maruti Suzuki vehicles. These acts of generosity, each valued at crores of rupees, transcend conventional rewards, underscoring a belief in sharing wealth and honouring the consistent support and relentless efforts of employees who have stayed with the organisations right from their inception and through challenging times. These remarkable stories make headlines, setting a new benchmark for how Indian firms reward loyalty in style.
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